I started reading Ken Kocienda’s Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs over the weekend.
Ken worked on the iPhone, iPad keyboard, Safari browser, and email parser at Apple in the early 2000s. He demo’d to Steve Jobs and has a unique perspective as an “IC” during this era.
Here’s an excerpt I highlighted:
“7 Elements Essential to Apple’s Software Success
- Inspiration. Thinking big ideas and imagining what might be possible.
- Collaboration. Working together well with other people and seeking to combine your complimentary strengths.
- Craft. Applying skill to achieve high quality results and always striving to do better.
- Diligence. Doing the necessary grunt work and never resorting to shortcuts or half measures.
- Decisiveness. Making tough choices and refusing to delay or procrastinate.
- Taste. Developing a refined sense of judgement and finding the balance that produces a pleasing and integrated whole.
- Empathy. Trying to see the world from other people’s perspectives and creating work that fits into their lives and adapts to their needs.”
I love these and find them well worth writing down.
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